Baruch Sienna is a Jewish digital artist with a love of letters and languages. He began his artistic career as a calligrapher, creating handmade, one of a kind Ketubot. After becoming interested in using digital technology for design, he was one of the first people to create Hebrew fonts on the original Macintosh computer and now designs and typesets Hebrew and English books and prayerbooks, graphic posters, and logos. Baruch is the founder of Work of Heart prayerbooks and alephtechnology.com. He is also the husband of Rabbi Elyse Goldstein, founder of the City Shul in Toronto.